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Newsletter -
Jersey Sierran

  • Click Here for the latest quarterly copy of the Sierra Club's publication on all things New Jersey.

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Calendar Events

Mar 28 (Sat), 10:00 am
CANCELLED Harriman State Park Hike
Mar 28 (Sat), 10:00 am
Singles Hike - Apshawa Preserve, W.Milford
Mar 30 (Mon), 7:00 pm
Singles Dinner and Movie in New Brunswick
Apr 1 (Wed), 7:00 pm
Let's Talk Green
Apr 8 (Wed), 7:30 pm
Permaculture Design and Practices
Apr 8 (Wed), 7:30 pm
West Jersey Group General Meeting - Camden County Citizen Science Opportunities
Apr 8 (Wed), 7:30 pm
Sierra Silver Singles Planning Meeting
Apr 11 (Sat), 10:00 am
Singles Hike - Pyramid Mountain
Apr 11 (Sat), 10:00 am
Singles Hike - Garret Mountain and Great Falls
Apr 11 (Sat), 10:00 am
Black River Trail Hike

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The Jersey Sierran: Information for Advertisers

The Jersey Sierran is the quarterly publication of Sierra Club's New Jersey Chapter.

Frequency:  Quarterly (Spring, Summer, Fall and Winter)

Circulation: The Jersey Sierran is mailed to all Sierra Club members in New Jersey. Currently there are approximately 15,000 members. In addition, copies are mailed to individuals in the broadcast and the print media, as well as to the other environmental groups. Copies are also often distributed free at shops that sell camping gear and handed out at tables set up at major events such as Earth Day Festivals and regional festivals. Since the Sierran contains an extensive list of outings, ads are likely to be examined by most serious outdoor enthusiasts in NJ. Please contact the Advertising Manager to obtain circulation breakdown by county or other geographic entities:

Reader profile: Sierra Club members tend to be almost equally divided between male and female, 81% are over 35, with a median age of 46. Some 94% attended college, with 76% now engaged in professional, managerial or technical positions. Household income averages $79,400, with a median of $59,400. Our members lead varied and active lives and have the knowledge and discretionary income to purchase a wide variety of quality products and services to fulfill their needs. Outdoor adventure and travel are integral parts of their lives. Healthy living counts among their important concerns. Responsible lifestyles at home are also of concern and, as leaders, they have a clear influential impact in their community.

Ad Rates and Production Specs:

Display Width x Height Setup Charge Rate per insertion
Full page 9 1/2 x 15 $100 $750
1/2 page vertical 4 3/4 x 15     75   435
          horizontal 9 1/2 x 7 1/2
1/3 page vertical 3x 15     60   325
          horizontal 9 1/2 x 4 7/8
1/4 page vertical 4 3/4 x 7 1/2     50   250
          horizontal 9 1/2 x 3 5/8 
1/6 page vertical 4 3/4 x 4 7/8     40   190
or 3x 7 1/2
1/8 page vertical 2 1/4 x 7 1/2     30   150
          horizontal 4 3/4 x 3 5/8
1/12 page vertical 2 1/4 x 4 7/8     20   100
Minimum Display 2 1/4 x 2     10     50

We no longer accept classifieds.  Rates are subject to change. Setup charges are due with the first placement.  Any change to the advertisement subsequent to the initial (first) insertion will retrigger the setup  charge.

At our discretion, non-profits with missions similar to ours are eligible for deeply discounted pro-rated full page rates of $750 for the full page, $375 for 1/2 page, $250 for 1/3rd page, $188 for 1/4 page, $125 for 1/6 page, $94 for 1/8 page, $63 for 1/12 page and $40 for a minimum-display advertisement.

Submission Format: The Jersey Sierran accepts ad materials in the following formats:

  1. scannable camera-ready art mailed to the Advertising Manager at the address below
  2. electronic TIFF, EPS or Quark files. For EPS or Quark files, all supporting art and fonts must be included. A PDF file with at least 200dpi resolution works the best. You may email the files to the Advertising Manager at the email address below.


Issue Insertion Order Materials due Mail date(*)
Winter   (Jan/Feb/Mar) Nov 10 Nov 17 Dec 20
Spring    (Apr/May/Jun) Feb 10 Feb 17 Mar 20
Summer (Jul/Aug/Sep) May 10 May 17 Jun 20
Fall        (Oct/Nov/Dec) Aug 10 Aug 17 Sep 20
(*) Mail date is approximate and given for information purposes only.

Placement and Editorial Policy: Placement requests will be honored wherever possible, but space limitations and layout considerations make placement guarantees impossible. Sierra Club reserves the right to reject or amend without notice advertisements deemed inconsistent with or damaging to its mission. Sierra Club's liability in the event of non-insertion, mis-timed insertions or any other contract violations is limited to the refund for the advertisement/s under consideration. Please do not mention "Sierra Club" in your advertisement unless you have obtained the requisite copyright permission.

Terms of Payment: Full payment including the setup charge for the first insertion is due with the transmission of ad materials. Payment for subsequent insertions are due at the "Materials due" dates as above. Please make checks payable to the Sierra Club and mail them to the address below. The tear sheet displaying the ad will be supplied free of charge, but only upon request (preferably by email) made after the issue has been published.

Volunteer Advertising Manager: Sunil Somalwar, 732-572-7721 (voice),, The Jersey Sierran, c/o Sunil Somalwar, 1015 S. Park Ave. Highland Park, NJ 08904. Email communications are strongly preferred.

Final Note: Proceeds from your ad go to protecting the environment.  Thank you for your support.

Last updated June 2004

New Jersey Sierra Club, 145 West Hanover St., Trenton, NJ 08618, USA
tel: 609 656 7612, fax 609 656 7618
or email Nicole Dallara, Outreach Coordinator, at

Sierra Club is a registered trademark.
Questions and comments about this web site may be sent to: George Newsome

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Page Last Modified 6/13/2014

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